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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. MARKETING RESEARCH AND IT'S IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY

  » CHAPTER ONE INTRODUCTION1.1   BACKGROUND OF THE STUDYAfrican Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria which was then a British colony. According to Ugwanyi (2002:66) other banks come into existence such as British bank for West Africa (BBWA) now first ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,981 engagements | 

• 2. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY

  » CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored towards filling up and s...Continue Reading »

  Item Type: Project Material |  65 pages |  3,810 engagements | 

• 3. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ...

  » CHAPTER ONE  INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix.Kotler (2008) opines that market is a place or a geographical area where buyers and sel...Continue Reading »

  Item Type: Project Material |  65 pages |  4,987 engagements | 

• 4. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

  » CHAPTER ONE 1.1     INTRODUCTION The success of any business organization depends largely on consumer patronage. For any product or services of an organization to be suitable, it need to be communicated to the consumer. Not wit the product or services, are communicated to consumer, their existence cannot be  recognized, hence patronage may not be  realized. Organization promote their good ...Continue Reading »

  Item Type: Project Material |  65 pages |  6,243 engagements | 

• 5. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS ON PATRONAGE

  » CHAPTER ONE INTRODUCTION1.1     BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though banks are classified according to their functions, a detailed study of their various functions showed that they have common features and functions bu...Continue Reading »

  Item Type: Project Material |  65 pages |  4,856 engagements | 

• 6. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

  » CHAPTER ONE  INTRODUCTION Planning is an integral part of a manager’s job. If uncertainties cloud the planning horizon, it can be quite difficult for a manager to plan effectively. Forecasting help managers by reducing some of the uncertainties, thereby enabling them to develop more meaningful plans than they might otherwise. A forecast is a statement of the future. At one time or another, we ...Continue Reading »

  Item Type: Project Material |  65 pages |  5,138 engagements | 

• 7. EFFECT OF PROMOTIONAL TOOLS FOR IN PRODUCT MARKETING

  » CHAPTER ONE  Introduction1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix.Production and marketing of goods and services make room for pricing placement an...Continue Reading »

  Item Type: Project Material |  65 pages |  3,983 engagements | 

• 8. AN EXAMINATION OF POTENTIAL BENEFITS AND CONSTRAINTS ASSOCIATED WITH SMALL BUSIN...

  » EXECUTIVE SUMMARY Small business development is a crucial source of employment and growth within any economy and the emergence of the Internet and ecommerce is evolving as a potentially key facilitator of sustained development for many small firms.The main purpose of this study is to examine the potential benefits and constraints associated with small business use of e commerce. The project firstl...Continue Reading »

  Item Type: Project Material |  65 pages |  3,938 engagements | 

• 9. IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING A PRODUCT IN AN ORGANISATION

  »   ABSTRACT This project titled importance of distribution channels of the marketing of a project in an organization. Distribution is an important activity in the integrated supply – chain management of pharmaceutical products. Various people and entities are generally responsible for the handling, storage and distribution of such products. In some case, however, a person or entity is only invol...Continue Reading »

  Item Type: Project Material |  65 pages |  4,186 engagements | 

• 10. THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS

  »   ABSTRACT Over the years, major changes have come into effect to improve the agricultural marketing system. Many institutions such as, the regulated market, marketing board co operative marketing institution, warehousing co operative etc have been established primarily to aid the farmers. However, various studies indicated that modernization in agricultural marketing could not jeep pace with the...Continue Reading »

  Item Type: Project Material |  65 pages |  14,320 engagements | 

• 11. THE SIGNIFICANCE OF PRODUCT QUALITY ON DEMAND FOR INDUSTRIAL PRODUCTS

  »   TABLE OF CONTENTS Title Page                                                                                           Certification                                                                                      Dedi...Continue Reading »

  Item Type: Project Material |  67 pages |  3,846 engagements | 

• 12. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN NIGERIA

  »      ABSTRACTThis study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has been observed that fish marketing in Afikpo north l. g. a of Ebonyi state urban is a lucrative venture. Although, fishes are marketed in different forms either as fresh, smoked or dried fish. Marketers have lots of challenges, which the researcher...Continue Reading »

  Item Type: Project Material |  65 pages |  4,074 engagements | 

• 13. THE IMPACT OF BRANDING ON CONSUMER'S BEHAVIOUR

  »   CHAPTER ONE1.1 BACKGROUND OF THE STUDY        The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior.Diamond Bank ...Continue Reading »

  Item Type: Project Material |  65 pages |  10,821 engagements | 

• 14. APPRAISAL OF ADVERTISING AS A TOOL FOR THE PROMOTION OF SOFT DRINKS

  »   ABSTRACTThe history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day time where, television radio and other print media is now in use. In advertising, its difficult to trace the result of any given advert or an entire campaign to a products or the ent...Continue Reading »

  Item Type: Project Material |  65 pages |  4,020 engagements | 

• 15. AN ASSESSMENT OF CUSTOMER SATISFACTION IN THE BANKING SECTOR OF NIGERIA

  »   CHAPTER ONEINTRODUCTION BACKGROUND OF THE ESSAY Customer Satisfaction is perception of customer about a company and in relation to whether his or her expectation is met or not (Praline, 2007).Over the years a feeling of discontentment among customers and users of bank services developed gradually with regard to irregular rendering of banks statement delay in clearing and crediting changes lodge...Continue Reading »

  Item Type: Project Material |  65 pages |  4,125 engagements | 

• 16. AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA

  »   TABLE OF CONTENTTitle page Declaration Approval page DedicationAcknowledgementAbstract Table of contentsCHAPTER ONE Background of the study Statement of the problem Objectives of the study Significance of the study Research question Scope of the study Limitation of the study CHAPTER TWO Introduction Marketing (Defined) Requirement for effective strategic marketing The nature of services Mar...Continue Reading »

  Item Type: Project Material |  65 pages |  4,496 engagements | 

• 17. AN EVALUATION OF THE CONTRIBUTION OF THE SALESMANSHIP TO MARKETING OF CONSUMER G...

  »   TABLE OF CONTENT Title page                                                                        Declaration                            ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,963 engagements | 

• 18. ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

  »   Marketers have to understand the unique characteristics and the cost of each promotion tool in deciding the promotion mix. Let us examine each of the major tools. A    Advertising: the company forms of advertising make it hard to generates above its unique qualities. However, several qualities can be noted. Advertising can reach masses of geographically dispersed buyers at a low cost...Continue Reading »

  Item Type: Project Material |  65 pages |  4,275 engagements | 

• 19. ANALYSIS OF THE IMPACT OF COURSE OF STUDY ON STUDENTS ATTITUDES TOWARDS ENTREPRE...

  » Title Page                                                                          Declaration                                Â�...Continue Reading »

  Item Type: Project Material |  65 pages |  4,014 engagements | 

• 20. APPLICATION OF MARKETING CONCEPTS IN THE MANUFACTURING INDUSTRY OF NIGERIA

  »   TABLE OF CONTENTSTitle Page                                                                       iDeclaration Page                            Â...Continue Reading »

  Item Type: Project Material |  65 pages |  3,985 engagements | 

• 21. EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

  »   Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message by selling to a potential customer or group of customers, personal selling can also take place through personal correspondence telephone conversation or email.Personal selling is an effective communication with pot...Continue Reading »

  Item Type: Project Material |  65 pages |  4,410 engagements | 

• 22. ENHANCING THE SALES OF CONSUMER GOODS USING MARKET SEGMENTATION

  »   TABLE OF CONTENTTitle page                                                                iDeclaration                                     Â�...Continue Reading »

  Item Type: Project Material |  65 pages |  3,987 engagements | 

• 23. IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION KIN NIGERIA

  »   TABLE OF CONTENTSTitle Page                                                                                 Declaration                  �...Continue Reading »

  Item Type: Project Material |  65 pages |  3,934 engagements | 

• 24. IMPACT OF CULTURAL INFLUENCES ON CUSTOMER BUYING BEHAVIOUR

  »   Reteratals (2000), define consumer behaviour as “the physical action of consumer that can be directly observed and measured by others”. Consumer behaviour is seen as overt behaviour by Reteratal.  It is called overt behaviour to distinguish it from mental activities such as thinking that cannot be observed directly. Achumba (1996), view consumer behaviour as “the activities...Continue Reading »

  Item Type: Project Material |  65 pages |  3,878 engagements | 

• 25. IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION

  »   The Concept of Customer RetentionCustomer Retention is a marketing tool used in creating customer’s loyalty in order to retain them (Morns, 2007). However, Dennis (2008) opined that customer retention involves creating customer value through the improvement of products and services in order to satisfy customers so that an organization can retain their existing customers.The best customer...Continue Reading »

  Item Type: Project Material |  65 pages |  4,737 engagements |