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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE EFFECT OF PHYSICAL DISTRIBUTION ON THE SALES VOLUME OF BEVERAGE

  » ABSTRACT The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: to find out the distribution strategy employed by the company to get its product to the ultimate cons...Continue Reading »

  Item Type: Project Material |  65 pages |  9,429 engagements | 

• 2. THE EFFECT OF EXCHANGE RATE FLUCTUATION ON IMPORTED GOODS IN NIGERIA

  »   ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ascertaining the level of relationship between the depreciation value of Naira and the pricing of imported goods in Nigeria. The fluctuating nature of exchange rate appears to be responsible for the exploitative pricing of imported goods in Nigeria. ...Continue Reading »

  Item Type: Project Material |  65 pages |  5,351 engagements | 

• 3. THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE

  »   ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising influence brand or consumer s choice of beverages ? This research intend to identify that television adv...Continue Reading »

  Item Type: Project Material |  65 pages |  5,381 engagements | 

• 4. THE EFFECTS OF MOTIVATIONAL POLICIES AND PRACTICES ON SALES FORCE IN NIGERIA BAN...

  »   ABSTRACT The role in which adequate and equitable motivational policies in the life of sales force in an organization cannot be overemphasized. It leads to increased in sales productivity which will result to growth and progress of  the organization in question. This study is an attempt to investigate on motivational compensation policies and practice in the First bank of Nigeria Plc. Nnewi Br...Continue Reading »

  Item Type: Project Material |  65 pages |  3,846 engagements | 

• 5. IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE

  »     ABSTRACT This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken. Although zenith bank plc maintains a corporate affairs department that performs public relati...Continue Reading »

  Item Type: Project Material |  65 pages |  4,947 engagements | 

• 6. AN EMPIRICAL ASSESSMENT OF THE IMPACT OF OIL SHOCK ON STOCK MARKET

  »   CHAPTER ONE INTRODUCTION 2.1 Background of the study Following the discovery of crude oil by Shell D, Arcy Petroleum, pioneer production began in 1958 from the company’s oil field in Oloibiri in the Eastern Niger Delta. By the late sixties and early seventies, Nigeria had attained a production level of over 2 million barrels of crude oil a day. Although production figures dropped in the eight...Continue Reading »

  Item Type: Project Material |  67 pages |  4,404 engagements | 

• 7. THE ROLE OF PUBLIC RELATIONS IN CONSUMER ACCEPTANCE OF PURE WATER

  »   ABSTRACT This study is designed to find out the role of public in consumer acceptance of pure water in Anambra State. It retrieved how to establish and maintain mutual relationship between and organization and Rock Tama Water Industry was used as a company or reference for the study should be use to judge the activities of the company in the consumer goods industries. The researcher makes use o...Continue Reading »

  Item Type: Project Material |  65 pages |  4,375 engagements | 

• 8. DETERMINING THE EFFECT OF ADVERTISING STRATEGY ADAPTED IN THE SALES OF CONSUMER

  »   ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, analyze and report the effectiveness of advertising strategy adopted in the sale of consumer goods, a ca...Continue Reading »

  Item Type: Project Material |  65 pages |  3,990 engagements | 

• 9. PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGE...

  »                         ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were made which among ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,463 engagements | 

• 10. AN ANALYSIS OF THE ROLE OF PARKAGING IN MODERN MARKETING

  »   ABSTRACT This research work analysis of the role of packaging in modern marketing was carried out at Ibadan at Oyo State, with particular reference to Iso glass plc. The work was done to examine the role of packaging in the company in the process of the work the research divided the work into the introduction of the problem and some term defined, in chapter two research revealed books which cen...Continue Reading »

  Item Type: Project Material |  65 pages |  4,349 engagements | 

• 11. AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTUR...

  »                     ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were made which among other ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,108 engagements | 

• 12. AN ANALYSIS OF PACKAGING AS A PROMO TOOL IN THE MARKETING OF PRODUCT

  »   ABSTRACT This project work on an analysis of packaging as a promo tool in the marketing of product. (A case study of petals Enugu). Chapter one explained the purpose and the significance of the study. The main purpose of the study is to show the use of packaging s a promo tool in the marketing of the product. Its study shows the importance of packaging as promo tool to both the customer and the...Continue Reading »

  Item Type: Project Material |  65 pages |  4,788 engagements | 

• 13. AN ANALYSIS OF IMPACT OF WAREHOUSING IN THE EFFICIENT DISTRIBUTION OF TOILET SOA...

  »     ABSTRACT Every business will die if they don’t  every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so its either the producers of typewriter  will go out of business or he if fast enough  to switch over to the new way of doing the same thing. The n...Continue Reading »

  Item Type: Project Material |  65 pages |  3,903 engagements | 

• 14. THE EFFECTS OF CARTOON ADVERTS ON CHILDREN

  »              (A CASE STUDY OF TOM AND JERRY)   CHAPTER ONE INTRODUCTION 1.1      Background of the study Children have become MUCH more interested in cartoons, over many years and it has become a primary action to some lives. Typically, Children begin watching cartoons on the television at an early age of six months, and by the age two or three children enthusiastic viewers. This is o...Continue Reading »

  Item Type: Project Material |  58 pages |  4,228 engagements | 

• 15. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIAN ADVERTISING INDUSTRY

  » ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry.   This study consists five chapters, the first chapter cover and  introduction of study.  The research problem, objectives of the study, formulation  of  hypotheses, the significance, the limitations and the scope of the study  was also tested in this  chapter.           Chapter...Continue Reading »

  Item Type: Project Material |  65 pages |  5,093 engagements | 

• 16. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE

  » ABSTRACT The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study consumers towards various product packaging. The primary data was collected from the respondents us...Continue Reading »

  Item Type: Project Material |  65 pages |  8,108 engagements | 

• 17. THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMER PATRONAGE

  » CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY 1.2. Statement of the general problem 1.3. Aims and Objectives of the study 1.4. Research Questions 1.5. Research Hypotheses 1.6. Significance of the study 1.7. Scope of the study 1.8. Limitation of the study 1.9. Definition of terms REFERNCES CHAPTER TWO REVIEW OF RELATED LITERATURE 2.0. INTRODUCTION 2.1. THEORETICAL FRAMEWORK Margi...Continue Reading »

  Item Type: Project Material |  65 pages |  4,655 engagements | 

• 18. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN THE BANKING IND...

  » CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though banks are classified according to their functions, a detailed study of their various functions showed that they have common features and functions bu...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 19. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS

  » ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. To determine the brand of malt that is more available than the other and the consum...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 20. THE EFFECT OF PROMOTIONAL ACTIVITIES ON BOARD EQUITY

  » CHAPTER ONE Introduction 1.1 Background Along with a rapidly growing economy, rising incomes and an enormous population, Nigeriais appreciated as one of the most attractive consumer markets in the world (Tong and Hawley, 2009). Meanwhile, with a growing interest in Guinness drinks by its consumers and the increase in Nigeria population along with increase drinking habit means more patronage. Guinn...Continue Reading »

  Item Type: Project Material |  65 pages |  3,968 engagements | 

• 21. THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION

  » CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it potential customers. The recent difficult economic times, however house led companies to use promotiona...Continue Reading »

  Item Type: Project Material |  65 pages |  6,282 engagements | 

• 22. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE IN NIGERIA BUSIN...

  »  ABSTRACT This study was conducted to determine the impact of trade fair on marketing performance of business owners in Asaba metropolis of Delta State. The sources of data that constituted this research work were primary and secondary data. A structured likert  five (5)scale questionnaire was the instrument adopted to generate respondents’ views. The random sampling technique was also adopted...Continue Reading »

  Item Type: Project Material |  65 pages |  4,340 engagements | 

• 23. THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER

  » CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, television, newspapers, direct mail etc. were the one’s carryout the message to the larger audience. Progressively, new methods have been implemented and the rapid growth of the “word of mouth Communication” opened...Continue Reading »

  Item Type: Project Material |  65 pages |  5,195 engagements | 

• 24. THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENE...

  » ABSTRACT The aim of this study is to determine the impact of outsourcing strategies on organizational effectiveness in new generation banks. This is because mystery shopping provides important information for businesses and leads organizations to efficient performance. Outsourcing process is mainly used to increase the effectiveness of the organization through low cost, and organizations gain comp...Continue Reading »

  Item Type: Project Material |  65 pages |  4,998 engagements | 

• 25. THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

  » CHAPTER ONE 1.1         OVERVIEW OF STUDY Every marketing manager as a task of managing all marketing activities in his organization by taking important decision that can ensure successful marketing of the product or service. He requires timely, adequate, reliable and precise information to make his marketing – oriented decisions. That part of his professional field responsible for prov...Continue Reading »

  Item Type: Project Material |  65 pages |  6,103 engagements |