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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION

  » CHAPTER ONE 1.1 ... 1.2  STATEMENT OF THE PROBLEM          There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this business warfare, most of the banks. Claimed to have adop...Continue Reading »

  Item Type: Project Material |  65 pages |  6,639 engagements | 

• 2. THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA

  » CHAPTER ONE BACKGROUND TO THE STUDY 1.1    INTRODUCTION The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It operates with objectives and strategies leading to va...Continue Reading »

  Item Type: Project Material |  65 pages |  5,902 engagements | 

• 3. EFFECTS OF PRODUCTS QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)

  » CHAPTER ONE 1.1 ... 1.2.   STATEMENT OF THE PROBLEMS          There are many competitive industries in the market producing similar product or substitute product. For company to gain customers retention and loyalty, companies must continues to place emphasis on product quality in other to retain and maintain customer’s choice on a product.          The study is focused on the...Continue Reading »

  Item Type: Project Material |  65 pages |  4,109 engagements | 

• 4. CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS

  » CHAPTER ONE 1.1 BACKGROUND TO THE STUDY 1.2     STATEMENT OF THE PROBLEM Today is the world of inventions and innovations and that lies in a customer who is dynamic and his beliefs, attitude and his satisfaction level. It is needless to affirm that marketing is a new way of thinking about how companies and other organization can develop beneficial change with target customer who is always incli...Continue Reading »

  Item Type: Project Material |  65 pages |  4,228 engagements | 

• 5. ASSESSING THE LEVERAGE EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANKS

  » CHAPTER ONE 1.1 ... 1.2   STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later eighties and nineties, commonly referred to as the new gen...Continue Reading »

  Item Type: Project Material |  65 pages |  4,751 engagements | 

• 6. THE IMPACT OF SOCIAL MEDIA ON CONSUMER'S BUYING BEHAVIOUR OF TOYOTA BRAND OF VEH...

  » ABSTRACT The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether  Customers have positive perception towards online shopping of Toyota brand of vehicle and also to find out whether Social media has significantly influenced the different stages of consumer decision making on the purchase of Toyota Brand of vehicles. Some of t...Continue Reading »

  Item Type: Project Material |  65 pages |  4,585 engagements | 

• 7. THE ROLE OF ADVERTISING IN BRAND BUILDING

  » ABSTRACT This study examines the role of advertising in brand building taking Nigeria Bottling Company Plc. as a case study. Four research questions were formulated, these are: how important is advertising to brand building? Are they any relationship between advertising and brand building? Is there any negative effect of advertising on an organization? What roles does advertising play in promotion...Continue Reading »

  Item Type: Project Material |  65 pages |  7,556 engagements | 

• 8. THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN...

  » ABSTRACT MIS affects marketing decision making in the organization. This project is designed to study the Impact of Marketing Information on Marketing Decision Making in the Organization in life Flour Mill Nig Ltd Sapele. It was to find the extent to which marketing decision making depends on marketing information system and also determined ways of improving decision making process. Questionnaire ...Continue Reading »

  Item Type: Project Material |  65 pages |  7,515 engagements | 

• 9. THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE

  » CHAPTER ONE INTRODUCTION1.1       BACKGROUND TO THE STUDYIn every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. In order too achieve this market it takes a lot of marketing strategies.One of such strategies is market segmentation, which is a customer oriented philosophy,...Continue Reading »

  Item Type: Project Material |  65 pages |  7,626 engagements | 

• 10. AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION

  » CHAPTER ONE 1.1     INTRODUCTIONIt is generally agreed that the health of a company organization depends, on its capacity to interpret the behavior, attitudes and needs for the individual consumers or industrial users who make up its market. To this end, according to Donald (1990:5) marketing research comes play, according to him will assist firms in recognizing and reaching to marketing oppor...Continue Reading »

  Item Type: Project Material |  65 pages |  4,734 engagements | 

• 11. BUILDING RELATIONSHIPS MARKETING THROUGH ONLINE MARKETING COMMUNICATION

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is, traditionally altering the traditional views of advertising and communication media. This revolution is the internet, the massive global network of interconnected packet switched computer network, which as a new marketing medium has the potential to radically ch...Continue Reading »

  Item Type: Project Material |  65 pages |  3,920 engagements | 

• 12. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE

  » CHAPTER ONE INTRODUCTION1.1     BACKGROUND OF THE STUDYAs the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human needs. The major reason for business is to sell its products and services, that can satisfy their cu...Continue Reading »

  Item Type: Project Material |  65 pages |  4,825 engagements | 

• 13. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

  » CHAPTER ONE INTRODUCTIONSmall scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to thrive. However the challenges linger. Some of these challenges have been highlighted by many authors...Continue Reading »

  Item Type: Project Material |  65 pages |  6,558 engagements | 

• 14. EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNI...

  » CHAPTER ONE INTRODUCTION1.1      Background to the StudyConsumers are not just willing to buy products, but are ready to experience them and some will go so far that they will help companies build them. Therefore, experience is a central element of the life of today’s consumer (Schmitt, 2003). Experience occurs as a result of encountering through things and thus, experience is the stimulati...Continue Reading »

  Item Type: Project Material |  65 pages |  3,952 engagements | 

• 15. IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY

  » INTRODUCTION 1.1  BACKGROUND TO THE STUDYBrands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone Age, when hunters used weapons of specific “brands” to succeed in the hunt Almquist and Roberts: (1995). It was during the 16th century, however, that brands similar to those we see today have s...Continue Reading »

  Item Type: Project Material |  65 pages |  5,700 engagements | 

• 16. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT

  » CHAPTER ONE INTRODUCTION1.1    BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospective target market. Advertising has been defined as any paid form of non personal presentation of id...Continue Reading »

  Item Type: Project Material |  65 pages |  12,659 engagements | 

• 17. THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS

  » CHAPTER ONE INTRODUCTION1.1    BACKGROUND OF THE STUDY The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. Banks were not only few and fair between competitor. The central bank of Nigeria (CBN) fixed minimum and maximum lending and interest rates.Since the new...Continue Reading »

  Item Type: Project Material |  65 pages |  6,771 engagements | 

• 18. THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY

  » CHAPTER ONE INTRODUCTION1.0     BACKGROUND TO THE STUDYIt is assumed that when one is having high organizational commitment, he is very loyal and when he has job involvement he becomes dedicated to his job. The work of Hortzberg (1966) has set the tone of researching in the determination of what makes a sales team satisfied in the workplace and the implications of satisfaction and dissatisfact...Continue Reading »

  Item Type: Project Material |  65 pages |  4,254 engagements | 

• 19. THE IMPACT OF SALES PROMOTION ON CUSTOMER'S LOYALTY IN THE NIGERIAN TELECOMMUNIC...

  » CHAPTER ONE  1.0    INTRODUCTION1.1    BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate br...Continue Reading »

  Item Type: Project Material |  65 pages |  5,409 engagements | 

• 20. IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE

  » ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched in recent years from attracting new customers to pr...Continue Reading »

  Item Type: Project Material |  65 pages |  10,041 engagements | 

• 21. MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES

  » CHAPTER ONE 1.0     INTRODUCTION1.1     BACKGROUND TO THE STUDYTo stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one of the major ingredients for a company’s long existence .patronage is one of the major ingredients for company’s long existence .patronag...Continue Reading »

  Item Type: Project Material |  65 pages |  5,696 engagements | 

• 22. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL ...

  » CHAPTER ONE INTRODUCTION1.1     BACKGROUND TO THE STUDYUdeagha, I. (1999, 227), defined personal selling as a process of conversing the sale of a company products or service by salesman or woman, it is a dynamic process involving direct contract between the seller of a product or services and the prospective buyers through oral or face to face or telephone discussion or written mail exchange o...Continue Reading »

  Item Type: Project Material |  65 pages |  4,630 engagements | 

• 23. THE EFFECTS OF CONSUMERISM IN MARKETING FAKE/COUNTERFEIT DRUGS IN NIGERIA

  » CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their consumers. It is a term that have various meaning depending on who is directly involved. But to the consumers himself , it is an organized movement of consumers, government and concerned citizens aimed at protecting  them from  practices that  infringe upon their rights . Generally, ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,523 engagements | 

• 24. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRI...

  » CHAPTER ONE 1.0      INTRODUCTION1.1      BACKGROUND TO THE STUDY Marketing has been defined differently by different scholors, researcher. These definition are according to the researcher background and series  of researcher made by them. Marketing is also defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services...Continue Reading »

  Item Type: Project Material |  65 pages |  7,279 engagements | 

• 25. THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MAD...

  » ABSTRACT                                                    This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the   focal point of study. A descriptive research was conducted and a judgmental sampling technique was used to select   thirty (30)  staff of the compan...Continue Reading »

  Item Type: Project Material |  65 pages |  4,567 engagements |