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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. AN EVALUATION OF MARKET SEGMENTATION AND IT'S SIGNIFICANCE

  »   Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before the widespread acceptance of market segmentation, the prevailing way of doing business with consumers was through mass marketing that is offering the same product and mark...Continue Reading »

  Item Type: Project Material |  65 pages |  6,366 engagements | 

• 2. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS

  »               Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world.  This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt.  The researcher made on indepth study of the various marketing communication tools.  The study al...Continue Reading »

  Item Type: Project Material |  65 pages |  3,926 engagements | 

• 3. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING PRODUCT

  »   ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.    Current, NASCO household products are market leaders in most part of the country .  this study reveals the ex...Continue Reading »

  Item Type: Project Material |  65 pages |  4,015 engagements | 

• 4. CUSTOMER CARE MANAGEMENT AND CUSTOMER SATISFACTION OF SELECTED EATERIES IN PORT ...

  »   INTRODUCTION 1.1   Background of the Study Customer care Management and customer satisfaction has long been recognized as playing a crucial role for success and survival in today’s competitive market. In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stak...Continue Reading »

  Item Type: Project Material |  65 pages |  5,018 engagements | 

• 5. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKIN...

  »    Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their lifetime value.   Customer Relationship Management...Continue Reading »

  Item Type: Project Material |  65 pages |  6,154 engagements | 

• 6. DISTRIBUTION STRATEGIES AND CUSTOMER SATISFACTION IN MANUFACTURING FIRMS

  »   INTRODUCTION 1.1 Background of the Study As industries engage in production of goods and services, they need to make them available to consumers at the right time right place and at the least cost (price).All these cannot be without effective and efficient system put in place. Distribution strategy is the transfer of products from one place to another or from one manufacturer such as wholesaler...Continue Reading »

  Item Type: Project Material |  65 pages |  7,339 engagements | 

• 7. CUSTOMER RELATIONSHIP MANAGEMENT AND COMPANY PERFORMANCE IN THE NIGERIAN FOOD AN...

  »   INTRODUCITON 1.1   Background of the Study It is observable that a number of organizations are excellent at appearing or pretending to care for their customers. Some companies only pay “lip service” to their customer satisfaction. Others are remote from their customers and do not listen to them, while still some other companies believe that because they have a customer service department ...Continue Reading »

  Item Type: Project Material |  65 pages |  5,185 engagements | 

• 8. PRODUCT INNOVATION AND SALES PERFORMANCE OF UNILEVER NIG. PLC

  » Background of the Study Business strategy development is concerned with matching customersrequirements (needs, wants, desires, preferences, buying patterns) with thecapabilities of the organization, based on the skills and resources available tothe business organization, leading to the issue of core competence (Holmesand Hooper, 2000). This concept has been defined as 'something that the organizat...Continue Reading »

  Item Type: Project Material |  65 pages |  4,641 engagements | 

• 9. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARC...

  »  Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; Dolwick, 2009). The emergence of broadcast media began in...Continue Reading »

  Item Type: Project Material |  65 pages |  4,353 engagements | 

• 10. PRODUCT PLANNING AND ORGANIZATIONAL PERFORMANCE OF THE NIGERIAN TELECOMMUNICATIO...

  »   Background of the Study Organization’s success not only depends on what organizations currently providing but also depends on how the organizations can make change to improve whatever they are providing from the marketing standpoint, the socio economic justificationfor the existence of any business organization isthe satisfaction of customers’ needs and wants. The organizationalsurvival ove...Continue Reading »

  Item Type: Project Material |  65 pages |  4,482 engagements | 

• 11. THE EFFECTS OF MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

  »    Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately and properly done. Marketing is the action or business of promoting and selling products or services, including market research and advertising (Wikipedia, 2009). It can also be a process for creating, communicating, delivering, ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,271 engagements | 

• 12. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTR...

  » Background of the Study Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide the organisation with a basis for sustaining competitive advantage given its valuable and hard to imitate characteristics (Hall, 2003; Barney 2001...Continue Reading »

  Item Type: Project Material |  65 pages |  4,871 engagements | 

• 13. BRAND EQUITY AND MARKETING PERFORMANCE OF BEVERAGE FIRMS IN PORT HARCOURT

  » Background of the Study Today, company′s real value lies outside the business itself, in the minds of potential buyers (Kapferer, 2002). This is reflected in the value of brands, which are the anchors of company’s value. Products are introduced, they live and disappear but brands endure (Kapferer, 2002). The term ``brand’’ holds multiple meanings. According to John Murphy, founder of Inter...Continue Reading »

  Item Type: Project Material |  65 pages |  5,074 engagements | 

• 14. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTR...

  » Background of the Study The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a new perspective, namely service dominant logic. Service convenience is acknowledged to be increasingly important to customers:yet extant convenience literature offers little explicit discussion of this topic. Consumer convenience in buying and using ...Continue Reading »

  Item Type: Project Material |  65 pages |  7,348 engagements | 

• 15. ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOL...

  » Background of the Study Every organization must recognize that the success of any manufactured product or service rendered depends on its level of acceptance in the market. The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years,...Continue Reading »

  Item Type: Project Material |  65 pages |  4,062 engagements | 

• 16. ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES IN PORT HA...

  »   Background to the Study Business environment throws dynamic challenges in the form of ever growing competition. Product and brand extensions pose a challenge in terms of getting customer attention. Marketing metrics become a serious concern for marketers, who apply a variety of tools to overcome the competition. Advertisement is a vital tool used by marketers to sell their products or services....Continue Reading »

  Item Type: Project Material |  65 pages |  4,510 engagements | 

• 17. BRAND IDENTITY AND MARKETING PERFORMANCE EMPIRICAL EVIDENCE FROM QUOTED COMMERCI...

  » Background of the Study Sheldon, (2002) defined a banking business as to receive money from customers and to collect instruments representing money from customer on the understanding that the money will be refunded or collected either on demand or at some definite date agreed upon between union and his customers. From the above, the core activity of a bank is funds intermediation which entails mob...Continue Reading »

  Item Type: Project Material |  65 pages |  4,877 engagements | 

• 18. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES...

  »   Background of the study  Brand equity is a valuable intangible asset for many successful companies in marketplace competition (Voleti, 2008).The brand equity generates a type of added value for products which help companies' long term interests and capabilities (Chen, 2008).  Establishing strong brand is a strategic priority for many companies since general beliefs indicate that powerful bran...Continue Reading »

  Item Type: Project Material |  65 pages |  5,850 engagements | 

• 19. SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS IN P...

  »   Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives.  Sales promotion became an essential motivating factor in the area of marketing in any organization whet...Continue Reading »

  Item Type: Project Material |  65 pages |  5,629 engagements | 

• 20. PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPAN...

  » Background of the Study In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stakeholders and have competitive advantage. Every industry including bank has an underlying structure or a set of fundamental economic and technical characteristics which give rise to com...Continue Reading »

  Item Type: Project Material |  65 pages |  4,391 engagements | 

• 21. AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE S...

  »   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY It is not enough for a business to have good products sold and services rendered at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as “promotion”. Although promotion is not done only for these factors but for other such as to...Continue Reading »

  Item Type: Project Material |  65 pages |  4,184 engagements | 

• 22. CONSUMER'S PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS

  » CHAPTER ONE INTRODUCTION 1.1           BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”. The American marketing association defines a brand as a name, term, design, symbol or any feature that identifies one seller’s goods or services as distinct from those of other sellers. The legal t...Continue Reading »

  Item Type: Project Material |  65 pages |  5,537 engagements | 

• 23. PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA

  »     CHAPTER ONE INTRODUCTION 1.1       Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to customer (p...Continue Reading »

  Item Type: Project Material |  65 pages |  6,701 engagements | 

• 24. EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING

  »   CHAPTER ONE INTRODUCTION 1.1            Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being able to communicate sales forecast have an effect in the dissemination of business information to the target market and general public. The task of business management would be simpler if industry was not continual state of ...Continue Reading »

  Item Type: Project Material |  65 pages |  5,074 engagements | 

• 25. THE EFFECTIVENESS OF ADVERTISING IN THE MARKETING OF CONSUMER ORIENTED PRODUCT

  »     CHAPTER ONE 1.0    INTRODUCTION The need to study this topic, the effectiveness of advertising in the marketing of consumer oriented product in Nigeria is very vital to identify the impact advertising has on sales volume, especially the sales volume of 7up bottling company Plc,a company in Nigeria which has a competitive market environment.           In the early 1960s the econom...Continue Reading »

  Item Type: Project Material |  65 pages |  4,694 engagements |